History 

Boric is inspired by the first rulers of Bosnia and Herzegovina—leaders who laid the foundation for a nation with strength, honor, and resilience. Boric isn’t just a clothing brand—it’s a statement, a movement, a reminder of where we come from. Inspired by Ban Borić, the first ruler of Bosnia, we carry the spirit of strength, resilience, and leadership into every piece we create.

This is for those who stand tall, who embrace their roots but move forward with purpose. No trends, no gimmicks—just timeless designs that speak to history while shaping the future.

Wear the legacy. Own your story. BORIC.